How To Optimize Your Pinterest Account
Whether you’re a virtual assistant, a blogger, or a business owner, there are tons of reasons why you might want to optimize your Pinterest account. Before diving into business and blogging, you might’ve previously only thought of Pinterest a personal social media platform and a great tool for finding recipes and DIY projects! While it’s true that Pinterest is great for both of those reasons, it’s also great from a marketing standpoint, especially if you take gorgeous pictures. In this article, you’ll learn a few key tips for optimizing your account to grow your brand or business!
Clean up your boards!
This is priority. Having a ton of Pinterest boards that never get used does you absolutely no good and just clogs up your profile with things that don’t really add any value to your brand. You can either relocate all the pins on the boards you don’t want anymore and then delete them, or simply make them secret so they don’t show up on your profile anymore. Regardless, make sure not to clog up your profile with boards you don’t use or want for your brand.
Add board descriptions.
Board descriptions are essential to optimizing your Pinterest account. You should be including detailed descriptions of what your followers and potential followers can expect to find on that board including keywords. A great way to find keywords to add to your board descriptions is to search yourself! For example, if you are optimizing a Christmas board, type “Christmas” into the search bar (but don’t press enter yet) and see what other key terms pop up underneath. You’ll probably see a few search terms like “Christmas recipes”, “Christmas gift ideas”, or “Christmas decorations”. Include those top keyword phrases in your boards to help your search traffic!
Pin things with high quality photos.
The truth about Pinterest is that it’s a visual search engine. It’s much like Google in that people go to search for things there, except they aren’t looking for the best written word description for their search – they’re looking for stunning photos! Pin high quality photos as often as you can, including when you pin other people’s content. This will absolutely encourage people to follow you if they see you are pinning high quality content on a consistent basis.B
Once you’ve cleaned up your boards and given them keyword descriptions, staying consistent with high quality content will rock your brand straight to the top! After you optimize your Pinterest, you should see a rise in growth and a trend that follows!
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