How To Set Up An Etsy Shop To Be Successful

Have you ever thought about setting up an Etsy shop to sell your handmade goods? Etsy sellers are dominating the market with beautiful handmade items and many of them are seeing great profits all while they get to work from the comfort of their own homes! If you want to learn how to set up an Etsy shop to be successful, here are some of our best tips for doing so!

How To Set Up An Etsy Shop To Be Successful - this beginner's guide is full of tips and ideas for how to set up an Etsy shop and have it be successful!

First, decide on a name. Find something that suits your product, your personality, and something that is both easy to spell and remember when you set up an Etsy shop! Choosing a business name is critical for success, and you don’t want to choose something you’ll hate later on down the road. Keep in mind that if you ever encounter someone out and about and want to give them your business name and don’t have anything to write with or business cards on you, you want it to be something they can easily remember, spell, and find online.

Next, you’ll want to decide on your products and prices.This is essential for Etsy businesses, because you’ll likely have some competition. If you have a completely unique item that isn’t listed on Etsy, you have a little more leeway here. However, if you’re selling something like crochet items or coffee mugs, you’ll likely have a lot of competition. Look at prices of similar items to help you decide what you can realistically set your prices to. Additionally, you want to really focus and make a list of the items you’ll be selling so that when you go through and list them, you’ll already know exactly what to do and exactly what you need pictures of.

Pro Tip: You’ll also want to read up on fees before you open your shop. Having a shop itself is free, but there is a $0.20 listing fee for each listing and a 3.5% fee for all items that you sell. There are also fees for things like auto-renewing listings and if you choose to accept PayPal, you’ll have to pay a fee there for payment processing.

Now you’re ready to open your shop! Click “Open Shop” and fill out all the necessary fields with information that’s needed and you’ll be on your way! Then, you can start to set up listings on your shop. Make sure when you set up your listings, you’re using titles that would be something you would search if you were looking for that item. SEO (search engine optimization) is essential on Etsy because more than likely, your items will be found when someone searches for something you have listed. Use key words to help with your search traffic! Additionally, make sure you’re using bright, clear, nice quality pictures for your listings. This will help tremendously with sales!

Promote your Etsy Shop in Facebook Groups of similar interests. Join Etsy Seller Groups to help support you, ask questions to. Create your own Facebook group to show off your Etsy items and link back to your Etsy shop!

Lastly, don’t forget to add your shop policies (ie. whether or not you’ll accept returns, etc.) as well as your shipping policies and prices. Having all your bases covered is extremely important when you set up an Etsy shop as you don’t want to be in a situation later where you needed them to clarify a situation.

What other questions do you have about how to set up an Etsy shop that will be successful?

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  1. Cori Ramos

    Hi Kimberly,

    I’m so glad I found this post! I just opened my Etsy shop and it’s not doing too well. I know I have to promote it more but I’m use your video as a guide to make sure I set it up properly.

    Thanks for sharing!

    • Barefoot Budgeting

      Oh Cori, I love when I hear that we can help even just a few people! Thank you so much for the time to read and I do hope we can help you! Feel free to come back and comment with the name of your Etsy shop and maybe we can share some love!